Location: 1421 Fifth St., Santa Monica, CA 90401
Founded in: 2014
Stage: Revenue generating
Number of employees: 6-15
Funding history:
- Date: 03/2015, Seed: $1.5 M (post valuation: undisclosed amount).
Short URL:

Alpha Moda Lab, Inc.

Santa Monica, CA 90401
  • About
Company description


Alpha Moda Lab puts the power of custom beauty in the palm of your hand. Our proprietary end-to-end system uses a mobile app to analyze your unique skin tone/conditions and blend custom beauty products to order in 24 hours.

Alpha Moda Lab is the perfect blend of beauty and science, exclusively formulated for you.


The app incorporates proprietary computer vision technology to derive skin tones with high accuracy in normal indoor lighting conditions. It pairs this data and other information collected, such as overall color variance, undertones, sheen (oily/dry), complexion, and face shape with complementary information, such as age, locale, and immediate weather conditions, to blend the perfect recipe through a proprietary algorithm that correlates new users to existing users and their blending recipes across a range of dimensions.

Products are individually blended to order and shipped in 24 hours. The luxury nature of the experience is complemented by personalized high-end packaging and branding. Because healthy skin correlates to beautiful skin, we're working with celebrity make-up artists and Stanford dermatologists to incorporate self-assessment tools and tips using our technology to drive engagement.


  • Dave Gross
    Dave Gross | Founder
    Build and manage innovative online retail experiences centered around delivering customized consumer products for brands, retailers and our own projects.