AIT Group (Poultry Farmers Management Systems)

AIT Group (Poultry Farmers Management Systems)
Best livestock farmers all in 1 solution
Startup/business
Buea, Cameroon Cameroon
http://pfms.cm/products/5/stc-savethechicken-app
  • Overview
  • Team
  • Activities
Company description

The current and future global population growth is driving up and our demand for a protein required to feed humanity has to place poultry farmers under pressure to increase production but disease outbreaks still devastate the economies of millions of farmers worldwide especially in Sub-Saharan Africa where averagely, 1 of every 7 chicken dies before maturity. This causes widespread economic hardship for women and youth in rural communities who are mostly small flock owners and remain poor despite being in livestock farming for decades. Resulting in USD Billion losses worldwide and disease contaminated chickens when consumed will affect humans.   

 

Solution

STC (SaveTheChicken) App is a Smartphone laboratory that early detects and rapidly diagnose diseases and situations in poultry much sooner than previously possible to decrease losses and inhibit the spread of infection to other birds by providing instant result of diagnosis and friendly treatment advice because the sooner a disease is identified and action is taken, the better. Farmers also receive updates on best practices, vaccination reminders and real-time predictions of disease outbreaks. https://youtu.be/PEx78R1ZIAc

 

Competitive Advantage

Before now, the approach was; a veterinarian visit flock owner farms to perform diagnosis and prescription. In doing so, a sample specimen has to be collected from the poultry and taken a laboratory with the aid of expensive ELISA Kit which is laborious, expensive and requires much time. Our approach is excellent, simple, accurate, and cheap which makes us unique and disruptive where flock owners use their phones to perform diagnosis receives results and friendly treatment advice instantly. Farmers receive an update on best practices and vaccination reminders. With data accumulated, this provides real-time predictions on the locations and timing of disease outbreaks to help flock owners prevent possible mortality and quarantine.

Mission and Vision

Our mission and vision is to provide veterinary care to livestock farmers in every remote area worldwide, increase production plus revenue, fight against malnutrition, hunger, food security and ensures better health for all for the global goal in helping to feed the world’s billion people and be recognize as leader in providing livestock health diagnosis globally.

Target Beneficiaries

  1. Commercial and small flock owners that use our services to optimize mortalities which eliminate losses to increase production quality, quantity and revenue
  2. Veterinarian’s added on the platform for an online consultation to farmers in every remote area worldwide.
  3. Veterinary pharmacies to be a reference for drugs and vaccine purchases
  4. Provide data to Pharmaceutical companies on where to deploy their products in real-time
  5. Online market place to bridge the gap between farmers and consumers

Innovation Description

STC (SaveTheChicken) App is the combination of AI, big data and big data analytics into predictive models that function in real-time by facilitating accurate, rapid detection and diagnosis of poultry diseases. It allows responses to be made sooner when a disease is detected, decreasing further bird transmission and associated costs. This intensive system utilizes data captured from various locations to allow farmers to better monitor and control both the birds and their environment as a result of better decision making concerning overall management in three simple steps:

- A farmer takes photos or videos of chickens or chickens poop and submit,

-The app scan detects, analyze and evaluate the condition, request some information

-Then provide the results with friendly treatment advice for the good of the chickens.

Farmers also can consult a Veterinarian on the platform at all times and also receives updates on best practices and vaccination reminders. With all the data accumulated, the app provides real-time predictions on the locations and timing of disease outbreaks to help flock owners prevent possible mortalities and quarantine.

Financial Sustainability:

We have multiple revenue models which makes us financially sustainable thus;

-Instant diagnosis pay-as-you-go = $1/2

-Weekly best practice messages Subscription = $1

-Online Vet consultation = $2

-Veterinary pharmacies Monthly Subscription = $20

-Marketplace farmers Monthly Subscription = $1

- Consulting pharmaceuticals and Monthly Subscription = $1000

 

Economic impact on users and beneficiaries:

Farmers will lower mortalities and increase production which reduces their cost and optimize profit.

Veterinarians will consult online in every remote area to increase their margins.

Veterinary pharmacies will experience an increase in products and services delivery.

Pharmaceuticals can deploy products to rural communities worldwide.

Poultry products become readily available and affordable for all.

Increase Job creation as many persons will be interested in the poultry industry for its safety.

Clarity, scope and relevance of the problem and of the proposed solution:

The Total estimated poultry production worldwide = +$500 Billion.

Total poultry disease diagnosis worldwide = 4% of poultry production worldwide.

Therefore 4% of +$500 Billion =+$20 billion which is the Total Addressable Market Worldwide. Report from https://www.oie.int/en/ (World organization for Animal health) confirms that 60% of chicken diagnostic is done in large commercial farms and Private Veterinarian which are the Served Available Market amounting to +$12 Billion.

We at Poultry Farmers Management Systems are ready to seize the Target Market Worldwide of 40% equivalent to +$8 Billion. With over 28 million poultry farmers worldwide for both commercial and small flock owners. Our first-year milestone is to have 50,000 farmers, thus 0.15%. This will generate over $18 Million

Feasibility of implementation and sustainability over time;

To date, we have 8011 poultry farmers worldwide using our solution daily with over 43 expert Veterinarians responding to farmer’s critical concerns. Eleven Veterinary pharmacies have been added to the platform for users to get quality vaccines and medications. A Pharmaceutical Company in Cameroon has subscribed to us for receiving insight on where to deploy their products. We are proud of saving 10, 231,697 chickens from infectious disease and have received financial and material compensations such as:

  • 2017 U.S. African Development Foundation (USADF) Grant
  • 2018 Seed Capital Grant from the Tony Elumelu Foundation
  • 2018 Orange Social Venture Prize 2nd Award Winner Grant
  • 2019 YALDA - 52nd UNECA COM Morocco BP competition grant
  • 2019 Best National Digital Economy project by MINJEC grant
  • 2019 2nd Award Winner of the ITU Innovation Challenge Busan, South Korea

We are still a work in progress and are not carried with the awards won, but the impact we want to bring to our beloved industry. https://youtu.be/BhEwhlOGiVA

Planned Goals and Milestones 12 months (January to December 2020)

Get 50,000 daily users.

Reduce 40% of chicken’s mortalities.

Generate over $18 million in turnover.

Add 2000 Veterinarians on the platform.

Each Veterinarian has access to a minimum of 100 farmers within his or her locality.

Provide 20 pharmaceutical companies with data on where to deploy their products.

Predict outbreaks in every community worldwide.

Open an online marketplace to bridge the chicken sales gap.


https://youtu.be/PEx78R1ZIAc

https://youtu.be/BhEwhlOGiVA

https://youtu.be/2sGxxn5GDe8

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Awards and Mentions
  • 42912_5569
    2nd Award Winner at the 2018 Orange social venture prize Africa & Middle
  • Business model

    We have multiple revenue models which makes us financially sustainable thus;

    -Instant diagnosis pay-as-you-go = $1/2

    -Weekly best practice messages Subscription = $1

    -Online Vet consultation = $2

    -Veterinary pharmacies Monthly Subscription = $20

    -Marketplace farmers Monthly Subscription = $1

    - Consulting pharmaceuticals and Monthly Subscription = $1000

    Competitive advantage

    Before now, the approach was; a veterinarian visit flock owner farms to perform diagnosis and prescription. In doing so, a sample specimen has to be collected from the poultry and taken a laboratory with the aid of expensive ELISA Kit which is laborious, expensive and requires much time. Our approach is excellent, simple, accurate, and cheap which makes us unique and disruptive where flock owners use their phone to perform diagnosis, receives results and friendly treatment advice instantly. Farmers receive update on best practices and vaccination reminders. With data accumulated, this provides real-time predictions on the locations and timing of disease outbreaks to help flock owners prevent possible mortality and quarantine.