Afrigator - Africa's social media aggregator
Johannesburg, South Africa South Africa
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Company description

Afrigator is a social media aggregator and directory built especially for African digital citizens who publish and consume content on the Web.

You can use Afrigator to index your blog, podcast, videocast or news site (i.e. any site that publishes an RSS feed) and market it to the rest of Africa and the world. You can also use it to discover new sites in the Afrosphere.

Afrigator attempts to use social media tools and technologies to showcase the best digital content that the African continent has to offer, ranging from syndicated news feeds to blog posts, podcasts, videos and images. We invite citizen publishers with African content (or based on the African continent) to submit their sites and then we send clicks back to them. We also scan the Web for African-related tags and aggregate that content in the site.

Content is divided by country channels, by category (we’ve developed an organic categorisation algorithm that sorts content into single or multiple categories by scanning it as it’s pulled into the site) and finally by content type. One would be able to filter audio content of a business theme originating from Nigeria, as an example. Our goal is to include geotagging to drill down search possibilities even further and improve our data on where our content is coming from.

We built the platform from scratch. Our dream is that it will evolve into the first choice destination for anyone wanting to get a taste of the social vibe on the African continent at any given point. We’d also like to use the site to build useful data around social media users and producers in Africa.

Afrigator has already enjoyed a fair amount of success with a steady 25% month-on-month growth rate, and the wonderful accolade of having being listed as #20 of 31 “top non-US startups to watch worldwide” by Business 2.0 (

We’ve also been featured on Read/WriteWeb,, and we’ve received some press coverage in the Financial Mail, The Times, Intelligence Magazine as well as on here and here.

You can view our Beta version of our website here: which will go live in the first 2 weeks of January 2008.

Business model

The business model for the site is primarily an advertising one, with top South African brands already interested in sponsoring sections on the site, supported by a corporate reporting tool which we call AfriData. AfriData allows companies to see what effect their company or brand is having in both social and main-stream media.

Competitive advantage

Technorati is a website that offers similar functionality to Afrigator, for comparison purposes. Our most competitive edge is our ability to localise content as well as the fact that we aggregate main-stream news which Technorati is not doing.