Addoway is an online marketplace where shoppers can buy from their friends and the merchants they trust.
Scottsdale, Arizona, United States United States
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Company description

Through our integration with Facebook's Social Graph, we recommend merchants your friends have purchased from in the past and merchants that your friends know personally. And by aggregating a seller's reputation, credibility and influence scores, we offer an inside look into the seller before you buy. Making this information readily available, we are able to reduce the anxieties associated with marketplace shopping and offer a more pleasant shopping experience.

Business model

Membership fees from merchants for value-added tools and services

Transaction fees on the final sale


Competitive advantage

Addoway’s differentiation is our deep integration with the Facebook social graph, incentive-based sharing technology (rewarding shoppers for sharing their experiences with friends) and depth of tools available for merchants to increase their sales put Addoway in the lead against any new competitors in the market.