Location: 7147 E. Rancho Vista Drive Suite B25, Scottsdale, Arizona, United States United States
Founded in: 2010
Stage: Post-launch
Number of employees: 1-5
Funding history:
- Date: 12/2009, Seed: $50 (post valuation: undisclosed amount).
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Addoway is an online marketplace where shoppers can buy from their friends and the merchants they trust.
Scottsdale, Arizona, United States United States

Addoway is an online marketplace that helps you shop from sellers you can trust. Our mission is to guide you through the most trustworthy shopping experience imaginable by allowing you to make more confident buying decisions.

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Company description

Through our integration with Facebook's Social Graph, we recommend merchants your friends have purchased from in the past and merchants that your friends know personally. And by aggregating a seller's reputation, credibility and influence scores, we offer an inside look into the seller before you buy. Making this information readily available, we are able to reduce the anxieties associated with marketplace shopping and offer a more pleasant shopping experience.

  • Fredrick Nijm
    Fredrick Nijm | Founder
    Fredrick has held management positions inside growing companies, including an integral role as a Market Manager for a Fortune 500 company. Fredrick has been featured on MSN Business, American Express, Huffington Post, YoungEntrepreneur and is a me...
  • Anthony Saia
    Anthony Saia | Team member
Business model

Membership fees from merchants for value-added tools and services

Transaction fees on the final sale


Competitive advantage

Addoway’s differentiation is our deep integration with the Facebook social graph, incentive-based sharing technology (rewarding shoppers for sharing their experiences with friends) and depth of tools available for merchants to increase their sales put Addoway in the lead against any new competitors in the market.