Mpire Corporation (WidgetBucks/AdXpose)

Mpire Corporation (WidgetBucks/AdXpose)
Mpire Corporation (maker of WidgetBucks and AdXpose) is the market-leading advertising optimization technology company based in Seattle, Wash.
Seattle, Washington, United States United States
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Company description

Mpire Corporation is the market-leading advertising optimization technology company that is evolving traditional online advertising into a more relevant and engaging medium for publishers and advertisers. Backed by Draper Fisher Jurvetson and Ignition Partners, Mpire is based in Seattle, Wash and offers two distinct branded services: WidgetBucks™ and AdXpose™: 

  • WidgetBucks™ is a vertical shopping ad network that serves 1.5 billion monthly ad impressions through the sites and blogs of over 26,000 publishers. Proprietary performance-driven ad technology called YieldSense™ makes over 17,000 optimization decisions per second, resulting in an average eCPM increase of 50-60 percent for publishers.


  • AdXpose™ is patent-pending optimization technology that gives brand marketers and agencies campaign verification and optimization anywhere their ads run across the Internet, including exchanges, ad networks and direct publisher placements. 

Business model



WidgetBucks shares revenue from CPC (cost-per-click) and CPM (cost per thousand impressions) feeds distributed through the sites and blogs of online publishers.  

Competitive advantage