Travel Studios

All contestants:
Travel Studios
Thinking the impossible
Southlake, Texas, United States United States
  • Overview
  • Team
  • Documents
Company description

          Our agile team is devoted to identifying, testing and launching promising new travel concepts. We are focused on social planning tools and more specifically, technologies that support these three areas for consumer social travel planning.  Our new products contain features such as mobile applications, occasion based recommendations and Reputable advice. We provide innovative approaches to business challenges in the travel industry and support these efforts through new product development, enhancing existing products and maintaining technical leadership. The technical scope includes wireless, semantic web, and rich media applications to name a few. We drive innovative technology applications that create new revenue opportunities or improve profitability for customers.


Our team of industry and discipline experts have a combined 150+ years of experience, speak over a dozen languages including signing, can write in over 30 technical languages, boast a multi-patent holder.  Many in our group are sought-after speakers and writers, award winning technologists, and award winning marketers.

Business model


Travel Studios Business Model to create and capture value


We will break down our Business Model into it comprising segments, Value proposition, Market Segmentation, Value chain structure, Revenue generation, and Competitive Strategy

Value proposition: 

Not long ago, employees in the office would congregate in hallways and around water coolers to discuss current projects, share information they had recently acquired, ask and answer business questions and, yes, even socialize a little.  Today, many organizations face a workforce that is highly dispersed, working from a variety of remote locations, on the road, or telecommuting.  Although beneficial for a number of reasons, the dispersed workforce has made it more difficult to collaborate, aggregate and dispense critical business knowledge, and keep a real-time pulse on the operations of the business.

Additionally, as globalization continues to flatten the world, innovation has never been more important.  But the belief of how best to achieve higher echelons of innovation is changing.  At one time, innovation was viewed as the equivalent of invention, a very singular process, one person with the great idea and, by force of will, creating something original.  But innovation is not merely creating something new, but new and fulfilling an important customer need.  This additional requirement means that it is difficult to innovate in the singular form, innovation is plural.  It requires connections among various knowledge workers for it feeds from the diversity of thought.   

The solution?  Find a way for organization employees to once again engage each other in a single location in order to provide the collective abilities of all employees to help answer the questions of each employee.  That's where Travel Studio's product "cubeless" comes in.

What is cubeless? Simply stated, for organizations with a dispersed employee base who needs greater interconnectivity and higher levels of innovation, cubeless is the Enterprise 2.0 online community platform that operates within corporate firewalls and taps into the collective intelligence of your workforce. The system harnesses the untapped skills and knowledge of employees more quickly and efficiently, bringing together the right people and developing new information, answers, and resources to resolve business challenges.

At the core of cubeless is a powerful, proprietary relevance engine that ensures that questions being asked by employees are proactively delivered directly to those in the organization who are most likely to have the answers.  The more questions and answers provided, the smarter the system gets at matching the right people with the right situations.  In addition, an easy-to-use browsing tool and a full-feature search engine allow users to find exactly what and who they require when they need those resources most. 

The benefits of cubeless are as limitless as the ways it can be used.  At the highest level, cubeless:

  • Captures, stores, and makes available intellectual property: Allows for many to share in a single knowledge base, and all to access that knowledge in real time.
  • Reduce communication lag time: Allows for many employees to quickly answer questions and build on each other's thoughts.
  • Drive collaboration across organization: Allows for the skill sets and expertise of all employees to be searched.
  • Drives innovation: Allows for many to contribute, post and act on new concepts
  • Creates a stronger organization culture: Allows for inclusion, internal networking and diverse personalities to shine.  It adds faces and back stories to the names and titles.
  • Minimize new hire ramp time: Allows for shared knowledge to benefit new employees beyond new hire training and as continuing education throughout a career.
  • Minimizes the knowledge loss from departing employees, including the knowledge of who-knows-what and an understanding of the finer nuances of the workplace
  • It is a high level explicit and implicit data aggregator helping you determine what subject matter is popular, relevant, and who has a reputation for expertise, all within the confines of your organization's firewall.

Market Segment:

Companies targeted that the product is best positioned for are those that are large, decentralized, and have very strong core competency. For instance, a company that has engineers (usually large companies need engineering-level technical intelligence) dealing with similar technology issues (strong core competency) dispersed everywhere across the US (decentralized) would get the most value out of Travel Studios' products like cubeless.  


Value Chain Structure

Travel Studios products general value for the customers primarily by reduction of costs from quicker resolution and use of less resource for problem resolution.  However, the product can also generate revenue.  For instance, products like cubeless can shorten the time for new product introduction.  Below is a list of ways cubeless will capture value:

  • Quick resolution of issues by utilizing community benefits
  • Heightened levels of new product development by developing networks based on innovation
  • Develop value to management as a "looking glass" to the heart of the firm to assist with sound decision making
  • Talent/Leadership identification and development by tracking employee's qualitative and quantitative content within the community


Revenue Chain and Structure:

Revenue is generated via subscription of the product by outside firms.  The cost structure is virtually all fixed, with some variable cost coming via tech and community support.  Target profit margins will be in flux with the level of time/use of the product per customer.  


Competitive Strategy:

The core of our strategy is the ability to manage and manipulate complex data and to present relevant and usable information while in a highly secure environment is the DNA of Travel Studios with its historical tie with Sabre Holdings, and we have utilized this core competency and success to ensure that the information collected by the cubeless system is easily translated into action and results.

Additionally, we are further differentiated from our competition from our cost leadership with a penetration price structure and the experience of our management as mentioned in the "Management bios" section.

Competitive advantage

The core of our strategy is the ability to manage and manipulate complex data and to present relevant and usable information while in a highly secure environment is the DNA of Travel Studios with its historical tie with Sabre Holdings, and we have utilized this core competency and success to ensure that the information collected by the cubeless system is easily translated into action and results.