Mixpo

Mixpo
Make Video Ads Smarter
Startup/business
Seattle, Washington, United States United States
http://www.mixpo.com
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Company description

Mixpo is a video advertising technology provider that enables publishers, ad networks, and agencies to easily deliver dynamically tailored, interactive video ads that are customized for unique audience segments. Mixpo’s SmartVideo Advanced Analytics provides automatic multivariate testing and deep insights for marketers wanting to assess and hone campaign performance. Headquartered in Seattle, Mixpo serves, manages, and enables hundreds of millions video ad impressions and thousands of campaigns simultaneously each month throughout the U.S. across in-stream, in-banner, mobile and in-app advertising platforms. To learn more, visit www.mixpo.com.


Business model

Mixpo is a video advertising technology company that enablespublishers, ad networks and agencies to easily deliver dynamically tailored, interactive video ads that are customized for each viewer based on geographic, audience and contextual targeting data. Mixpo’s SmartVideo Advanced Analytics  provides engagement and targeting insights to assess and hone campaign performance. Headquartered in Seattle, Mixpo has run billions of video ad impressions to-date, and runs hundreds of campaigns simultaneously throughout the U.S. across in-stream, in-banner, mobile and in-app advertising platforms.

Competitive advantage

Only Mixpo provides a complete, holisitic technology solution to allow advertisers, publishers and agencies alike to create an online video advertising campaign once and run it on any platform (in-app, in-browser, in-stream) in any device (mobile, PC/Mac, tablet) while maintaining the power of in-the-moment dynamically tailored, interactive creative and messaging.  Using Flash and HTML5 languages, Mixpo's technology is fully IAB compliant for VAST, VPAID and Rich Media.