Active Endpoints

Active Endpoints
VOSibilities podcast : Mark Taber on Visual Orchestration Systems
Waltham, Massachusetts, United States United States
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Company description

This podcast episode features our CEO, Mark Taber, detailing Active Endpoints' vision for making possible the mass adoption of services-based applications. Mark touches on the problems facing developers and project teams who struggle with today's overweight, expensive and hard-to-use tools. He also details how ActiveVOS is the most open and flexible solution to what has until now seemed like an intractable problem.

Business model

Active Endpoints is on a mission. A big one.

We want to make it possible for regular human beings to cost-effectively and flexibly use all of the web services infrastructure that has been installed in companies over the last few years to create composite applications. Think of all the "stuff" a project team is expected to absorb and integrate: ESBs, SOAP, SOA, BPM, ad infinitum. It's enough to make the typical project team lower their heads and stick to what they know. But we believe that's a mistake. And we know there's a better way...a lighter-weight drive mass adoption of services-based applications.

First, standards are the basis of everything we do. That's why we are an important participant in OASIS's work developing and promoting the Business Process Execution Language (BPEL) and extensions like BPEL4People.

Next, we believe that visual orchestration systems are a "win-win-win" for project teams, line-of-business users and enterprise architects. Only a VOS works with any enterprise architecture, supports the detailed work a developer needs to do and delivers composite applications - inclusive of human task management - in a maintainable, scalable way to end users.

Finally, we believe ActiveVOS is the only VOS available that delivers on all these promises and does so at breakthrough pricing, making it not only the best VOS but also the most affordable VOS.

For all these reasons, and more, we believe Active Endpoints will achieve its mission.

Competitive advantage

ActiveVOS is the industry's first complete, integrated, standards-based visual orchestration system. With ActiveVOS, your project teams and individual developers working in a web services environment can create SOA applications in ways never before possible.


ActiveVOS revolutionizes the design, development, testing, deployment and maintenance of services-based applications. By delivering the best of open standards like the Business Process Execution Language (BPEL), BPEL4People and WS-Human Task in a comprehensive, all-in-one environment, developers working in a services-oriented architecture environment can deliver applications applications flexibly, freeing their processes from proprietary software stacks and closed business process management (BPM) software.

Michael Yang
Have done the big company thing - 2 of the Big 3 portals. Have done the start-up thing - rode the first bubble up and down. Have done the financial VC thing - now doing corporate VC.