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4INFO
Location: 155 Bovet Rd Suite 2000, San Mateo, California, United States United States
Founded in: 2004
Stage: Profitable
Number of employees: 50+
Funding history:
- Date: 05/2014, IPO: undisclosed amount
Short URL: vator.co/4info
Followers (6)
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4INFO

1:1 targeting Multiple Screens, PC&Laptops, Measuring Sales to Cash Register
Startup/business
San Mateo, California, United States United States
http://www.4info.com
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Company description

4INFO is an American corporation specializing in solving the mobile attribution challenge for national brand advertisers to measure the ROI that matters most: sales lift at the cash register.

4INFO provides 1:1 targeting across multiple screens, including PC and laptops.

4INFO’s patented household ID technology—Bullseye ID—ties 152 million mobile devices and 300 million PCs to 101 million U.S. households.

The AdHaven Platform enables true 1-to1 precision targeting and measurement at scale, with no limitations.

At the center of the AdHaven Platform are a next-generation mobile ad server, an audience and data management platform, plus an analytics platform that combine to deliver the most advanced targeting and best ROI in the mobile advertising industry. Patent Nos. 8,792,909 and 8,880,097 from the U.S. Patent and Trademark Office protect the technology at the core of the AdHaven Bullseye platform.

4INFO self-imposes a rigorous process to ensure the data it gathers, shares and uses to aim mobile ads at consumers is protected and near-impossible to connect to an individual. In doing so, the company incorporated privacy-by-design, a practice oft-discussed in privacy circles yet new if not unknown to most marketers.

4INFO spends at least 30% more to store data in a way that helps prevent privacy infringements than it would cost if it stowed its data in a less-secure manner. That means spreading data points associated with a specific user ID across several servers located in multiple physical locations so it cannot be compiled easily into one user profile by outside systems or hackers.

In addition, AdHaven partners with the world’s leading data providers, inventory exchanges and ad sources to bridge the gap between mobile inventory and online advertising spend.

4INFO’s partnership with Acxiom allows 4INFO to offer Acxiom data within the AdHaven Bullseye product, providing direct 1:1 matches with consumer data within financial services, retail and automotive sectors.

Through partnership with Datalogix, 4INFO AdHaven Bullseye can target mobile advertising on over 500 Datalogix segments, including demographic, finance, lifestyles, philanthropy, retail, seasonal, subscription services, television viewing habits and custom segments.

Through partnership with Nielsen, 4INFO is able to offer Nielsen segmentation solutions, including ConneXions®, P$YCLE® and PRIZM®. ConneXions® provides consumer segments based on the combination of technology adoption, age and family structure. Nielsen P$YCLE® enables advertisers to target segments based on income producing assets and a wide variety of financial and investment behaviors. Nielsen PRIZM® provides segments based on consumer product consumption, lifestyles and purchase behaviors.

4INFO is the first mobile company to use Nielsen Buyer Insights to directly measure the actual sales impact of mobile advertising campaigns, incorporating Nielsen data into the newest option within its TruView measurement platform. TruView solves a problem advertisers commonly struggle with – to measure the sales impact of their mobile advertising campaigns while sourcing sales data from hundreds or thousands of retail locations, as well as via e-commerce and m-commerce.

In addition to leveraging 4INFO’s mobile technology, this TruView option enables advertisers to measure sales connected to media exposure without requiring the advertiser to provide transaction data.

Through partnership with BrightRoll, 4INFO AdHaven Bullseye can target video advertising reaching audiences across web, mobile, and connected TV.

A privately held company, 4INFO’s brand ad revenue has tripled consecutively since 2012 — and continues to experience exponential growth. Leading brands — including 8 of the top 10 largest CPG companies, 6 of the 10 largest retailers, and 5 of the largest auto manufacturers — rely on 4INFO’s unparalleled scale and experience to deliver their mobile and cross-channel campaigns. 4INFO’s patented technology ties mobile devices to more than 90 percent of U.S. households. 4INFO’s flagship product — AdHaven Bullseye — enables advertisers to target consumers with the same precision as online and direct mail advertising. AdHaven Bullseye anonymously matches mobile device data to household-level purchase data providing the ability to measure actual sales results from a mobile ad spend. Launched in March 2013, 4INFO’s AdHaven Bullseye has already powered more than 300 mobile ad campaigns for more than 200 national brand advertisers with impressive accuracy and results: ROI averaging 257% and as high as 1000%, and market share increases at the expense of competitors.

4INFO collaborates with the most trusted 3rd party data providers of purchase and lifestyle data — including Acxiom, Experian, Nielsen, and Nielsen Catalina Solutions.

Additional Partners: AOL Platforms, Amobee, Appnexus, Catalina, Catalist, Celtra Q, dlxAuto by Polk, Datamyx, Inneractive, Linkable Networks, Medialets, MoPub, Nexage, Opera Mediaworks, Phluant, Rubicon Project, Shoplocal, Speedeon, Vdopia.

4INFO has been at the forefront of mobile innovation since 2004 and is headquartered in San Mateo, CA, with offices in New York, Los Angeles, Chicago and Boston.







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Team
  • Mark Miller
    Mark Miller | Team member
    Director Systems Operations @4INFO Views are mine. & wife's, daughters sons cats dogs. Blended Family. Endless Opinions. Appsurd Cats 4INFO: MobileAd Tech 1:1 targeting Multiple Screens, PC& Laptops, Measuring 2 Cash Register. @MarkMillerITPro
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