Vatorx2
451 Degrees
Location: 615 Hampton Avenue, Los Angeles, California, United States United States
Founded in: 2014
Stage: Post-launch
Number of employees: 6-15
Funding history:
- Date: 08/2016, Seed: $850 k (post valuation: undisclosed amount).
Investment Firms: Andreessen Horowitz
- Date: 08/2016, Seed: $850 k (post valuation: undisclosed amount).
Investment Firms: Andreessen Horowitz
Short URL: vator.co/451-degrees
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451 Degrees

Startup/business
Los Angeles, California, United States United States
http://www.451degrees.com
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Company description

451 Degrees “Graffiti”: Patented SaaS that turns all Comments and Reviews into better Search Terms and Ad Tech Key Words on any Article, Product, Image, Video and Music File. 

Pain points: Millions of Comments on Websites and Social Networks about Articles, Products, Images, Videos and Music Files. Currently no manageable values to Content Owners. Graffiti reads every word giving it purpose using Artificial Intelligence, Machined Learning, Natural Language Processing not just sentiment. User Engagement is the Future of Search Engine.

Solution: Ad Tech is broken - Real Time Relevance is key. With simple API construction attaching to Current Ad Delivery Network Systems (ADN) we deliver relevancy. Currently Desktop and Mobile Hundreds of ADN’s in need of help to compete against Facebook and Google ADN’s. 451 Degrees creates a new marketplace with Below The Fold (BTF) ADN. New SEO and SEM created based on Social Crowd relevance in real time. Future is Search Engine based upon Big Data user engagement - AI/ML/NLP

Traction: 12 clients on sidelines for implementation. Strong pipeline to go-live with another 300+ companies in the next 6-9 months. 3 Major Ad Delivery Networks (Twitter, AdKernel, advertise.com) delivered Real Time API’s. Market Ready

Business Model:

- Advertising real estate below the fold (BTF) is an unaddressed market.

 - Ad Delivery Network SaaS Model (% of Sales)

- FREE until proven ZERO costs to build ADN to 451 - Efficiently monetize comments BTF - Relevance to Comments - ‘Where engagement occurs’

- Enhance current ADNs as a 3rd party delivery market.  Plug in and enhance what is built - Desktop and Mobile 

Defensibility:

  • -  4 US Patents Issued. 5th expected in 2016

  • -  Analytics are relevant. Advertisers rely on 3rd

    Parties

  • -  Deliver add’l services via existing interface 

 

 


https://vimeo.com/109035990


Team
  • Patrick Giblin
    Patrick Giblin | Team member
    An entrepreneur since 1996. Prior to that it was the University of San Diego Law School in 1996. The first start up was TheGolfer.com. He was instrumental in raising $8.2 Million in Capital. TheGolfer.com achieved a valuation of $252 Million. ...
Investors
13671
Andreessen Horowitz is a $2.5 billion venture capital firm that was launched on July 6, 2009. Marc Andreessen, Ben Horowitz, John O’Farrell, Scott Weiss, Jeff Jordan, and Peter Levine are the general partners of the firm.