Marketing/Advertising

News that ESPN.com plans to start selling directly to its advertisers adds fuel to the debate over the Read More

AOL’s $850 million acquisition of Bebo is more proof that the one-time king of dial-up access isn’t afraid Read More

I just completed another naming exercise for a client, and in doing it was reminded of an offbeat Read More

In this episode of our newest show, the Vator Box, Citigroup Internet analyst Mark Mahaney joins our usual Read More

It’s no secret that advertiser spending on Web video is lagging expectations — at least for those trying Read More

David Koretz, CEO of Blue Tie, which has been providing online applications to small businesses since 1999, talks Read More

(Editor’s note: To give our community of innovators access to more entrepreneurial brainpower, Vator.tv is proud to introduce Read More

Citigroup stock analyst Mark Mahaney tells Vator.tv managing editor John Shinal in this interview that Microsoft’s hostile $44 Read More

Microsoft CEO Steve Ballmer is right now trying hard to make the Yahoo deal happen. He wants it Read More

Andrew (Drew) Lipsher, a veteran media-industry executive and now a venture investor with Greycroft Partners, says ad money Read More

A big question being debated at the OnMedia conference in New York last week was just how much Read More

Good news for VCs and entrepreneurs looking for an exit — huge strategic buyers are trying to outdo Read More

Small businesses typically haven’t had access to the low-priced, last-minute advertising opportunities that media companies offer to their Read More

It’s been the lament heard often during the last few years from anyone who’s watched the surge in Read More