All products and services, everything we buy and use, have but one job—to modulate our mood. The fundamental Read More
Not so long ago, my post-work routine looked like this: After a particularly grueling day, I’d sit on Read More
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Conquer distractions with this simple chart
Is the world more distracting? Sometimes it seems that way. With our digital devices buzzing, world events demanding Read More
Recently, the Pokemon Go phenomenon has reigniting the question of technology’s role in changing behavior. To put things in perspective, Read More
Editor’s Note: Nir Eyal is the author of Hooked: A Guide to Building Habit Forming Products and blogs at NirAndFar.com. Wednesday was Read More
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The new app a secret agent would love
A few minutes before his helicopter touched down in a covert military base just outside of Kabul, Afghanistan, Read More
Interested in boosting customer desire? A classic study reveals an interesting quirk of human behavior that may hold Read More
(Why buy the cow when you can buy the milk for free?) Ethan Stock lived the Silicon Valley Read More
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Think you like what you like? Think again
A funny thing happens when you lie to people: they tend to believe. Why shouldn’t they? They lie Read More
How do products tempt us? What makes them so alluring? It is easy to assume we crave delicious Read More
Habits are good for business. In fact, many industries could not survive without them. The incentive systems Read More
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Viral Loops of viral oops?
MessageMe announced recently that it had grown to one million users in a little over a week’s time. The revelation Read More
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Designing to reward our tribal sides
We are a species that depend on one another. Scientists theorize humans have specially adapted neurons that help us feel Read More
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This Will Be the Last Article You Read
If the Internet had a voice, I am fairly certain it would sound like the HAL 9000 from 2001: A Space Read More
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Ways to get people to do things they don’t want to do
A reader recently asked me a pointed question: “I’ve read your work on creating user habits. It’s all Read More
