People really want to believe effort is a myth, at least if we consider what we consume in the media:
- politicians and beauty queens who get by on a smile and a wink
- lottery winners who turn a lifetime of lousy jobs into one big payday
- sports stars who are born with skills we could never hope to acquire
- hollywood celebrities with the talent of being in the right place at the right time
- failed CEOs with $40 million buyouts
It really seems (at least if you read popular media) that who you
know and whether you get ‘picked’ are the two keys to success. Luck.
The thing about luck is this: we’re already lucky. We’re insanely
lucky that we weren’t born during the black plague or in a country with
no freedom. We’re lucky that we’ve got access to highly-leveraged tools
and terrific opportunities. If we set that luck aside, though,
something interesting shows up.
Delete the outliers–the people who are hit by a bus or win the
lottery, the people who luck out in a big way, and we’re left with
everyone else. And for everyone else, effort is directly related to
success. Not all the time, but as much as you would expect. Smarter,
harder working, better informed and better liked people do better than
other people, most of the time.
Effort takes many forms. Showing up, certainly. Knowing stuff (being
smart might be luck of the draw, but knowing stuff is the result of
effort). Being kind when it’s more fun not to. Paying forward when
there’s no hope of tangible reward. Doing the right thing. You’ve heard
these things a hundred times before, of course, but I guess it’s easier
to bet on luck.
If people aren’t betting on luck, then why do we make so many dumb
choices? Why aren’t useful books selling at fifty times the rate they
sell now? Why does anyone, ever, watch reality TV shows? Why do people
do such dumb stuff with their money?
I think we’ve been tricked by the veneer of lucky people on the top
of the heap. We see the folks who manage to skate by, or who get so
much more than we think they deserve, and it’s easy to forget that:
a. these guys are the exceptions
and
b. there’s nothing you can do about it anyway.
And that’s the key to the paradox of effort: While luck may be
more appealing than effort, you don’t get to choose luck. Effort, on
the other hand, is totally available, all the time.
This is a hard sell. Diet books that say, “eat less, exercise more,” may work, but they don’t sell many copies.
With that forewarning, here’s a
bootstrapper’s/marketer’s/entrepreneur’s/fast-rising executive’s effort
diet. Go through the list and decide whether or not it’s worth it. Or
make up your own diet. Effort is a choice, at least make it on purpose:
1. Delete 120 minutes a day of ‘spare time’ from your life. This can
include TV, reading the newspaper, commuting, wasting time in social
networks and meetings. Up to you.
2. Spend the 120 minutes doing this instead:
- Exercise for thirty minutes.
- Read relevant non-fiction (trade magazines, journals, business books, blogs, etc.)
- Send three thank you notes.
- Learn new digital techniques (spreadsheet macros, Firefox shortcuts, productivity tools, graphic design, html coding)
- Volunteer.
- Blog for five minutes about something you learned.
- Give a speech once a month about something you don’t currently know a lot about.
3. Spend at least one weekend day doing absolutely nothing but being with people you love.
4. Only spend money, for one year, on things you absolutely need to get by. Save the rest, relentlessly.
If you somehow pulled this off, then six months from now, you would
be the fittest, best rested, most intelligent, best funded and
motivated person in your office or your field. You would know how to do
things other people don’t, you’d have a wider network and you’d be more
focused.
It’s entirely possible that this won’t be sufficient, and you will
continue to need better luck. But it’s a lot more likely you’ll get
lucky, I bet.
(For more from Seth, visit his blog)
(Image source: Cartoonstock.com)
