Hi5 launched its developer platform at the end of March, opening up access to its 80m+ registered users. It is a top 20 traffic site globally, although not as popular in the US.
Unlike other platforms, Hi5 does not publish a ranked application
directory, so it has been hard to get real data on how quickly apps
have penetrated the user base. Because Hi5 launched with viral channels
open, penetration has been as fast as Facebook’s platform launch in the
first 45 days, if not faster. Inside Facebook reports on some stats as to just how quick penetration has been – stats I have not seen elsewhere:
Hi5 Platform Totals
* 617 applications
* 1 million total daily installs
* 14 apps have been installed on more than 1 million profiles
* 6.5 million total daily canvas page views
* 9 apps with more than 10 million total canvas page views so farAmong Active Users
* 3.7 apps on average
* 52% have at least one app
* Max apps installed by any one user is 23
Hi5’s user base is primarily international, and anecdotal evidence
from Facebook developers suggests that international users are more
willing to install apps than US users. This may have influenced Hi5’s
fast start out of the gate, despite repeated instability in their
platform. (Facebook’s platform was equally unstable at launch, and
still suffers outages from time to time).
While it may prove to be harder to monetize the Hi5 international user base through advertising in the short term, we may well see alternative monetization models emerge. Note slide 48 in Ben Joffe’s excellent comparison of social network business models between the US and Asia.
Would love to hear any data from readers on how their apps have performed on Hi5.
Read more from Jeremy Liew at lsvp.wordpress.com
