The main problem with producing your own online video content is – it’s really hard to monetize. Videos aren’t cheap to produce, and then finding advertisers to sponsor your videos is a whole other issue.
One company that didn’t seem to suffer amid the ad recession last year was San Francisco-based Internet video network, Revision3. On Tuesday, the company announced its growth results for 2009 and they were quite impressive given Revision 3 was making layoffs and canceling shows back in 2008.
Viewership is growing for Revision3. The company said it saw viewership across its network climb to nearly 1.5 billion minutes of viewer engagement while the company grew revenues 30%. Some of the shows Revision 3 produces include Tekzilla, Scam School and the very popular Diggnation which is hosted by Kevin Rose.
On the ad sales side of things, Revision 3 said it increased its average deal by 50% and added major brands which include Ford, Adidas, Coors, Patron, Nokia, Panasonic and Klondike.
Although the company isn’t sharing exact detailed numbers besides growth percentages, it’s interesting to note part of Revision 3’s growth has to definitely do with the fact the company is working hard on its show distribution. First of all, the company launched 10 new shows last year ranging in categories from gaming, technology, film and comedy and is making sure to get these on places beyond your computer screen. Revision 3 has been partnering with set top box manufactures like TIVO, Roku, Boxee, PopBox and Clearleap which bring the Internet shows to your television. I’m personally a big fan of Boxee, which makes it super easy and functional to consume Internet video content on your living room screen, that’s actually how I first came across the Revision3 network, while clicking through the channels available on Boxee and coming across the large amount of quality-content the network has to offer daily.
The company said its 2010 plans include expanding distribution and expanding its mobile and social presence.
