• Rebecca Weeks Watson
• /
• April 6, 2010

New technologies serve as ad platforms

Case studies reveal how to use new media in clever and revolutionary ways

• Rebecca Weeks Watson
• /
• November 4, 2009

How much do online community managers earn?

Survey results reveal salaries, roles and satisfaction levels of social media managers

• Rebecca Weeks Watson
• /
• October 15, 2009

Goodbye demographic and contextual targeting

Peerset offers psychographic targeting that touches interested audiences with precision

• Rebecca Weeks Watson
• /
• October 12, 2009

Tagged: why underrated but profitable?

Third largest social network offers social discovery to users who average 14 minutes per session

• Rebecca Weeks Watson
• /
• October 8, 2009

New rules on blogger payola and relationships

The FTC requires bloggers to clearly disclose any "material connection" to an advertiser

• Rebecca Weeks Watson
• /
• September 29, 2009

Update your Facebook wall on Tuesdays

Users' highest click-through rates occur on Tuesdays and Wednesdays

• Rebecca Weeks Watson
• /
• September 23, 2009

How brands market through social media

Experts offer tips about how to create, manage, and measure a social media campaign

• Rebecca Weeks Watson
• /
• August 26, 2009

Why your privacy policy matters

Building customer trust and online credibility starts with TRUSTe’s privacy seal

• Rebecca Weeks Watson
• /
• August 14, 2009

Facebook puts another limit on profiles

Why you need to turn your "friends" into "fans"

• Rebecca Weeks Watson
• /
• July 29, 2009

How to host your own Twitter party

Gain exposure and traffic by organizing a group theme on Twitter

• Rebecca Weeks Watson
• /
• July 23, 2009

Win-win for advertisers and communities

New marketplace, Linqia, provides ad sales leads to relevant social networks

• Rebecca Weeks Watson
• /
• June 8, 2009

Betting on a network of webisodic content

DBG creates, produces, and distributes long-form branded video content

• Rebecca Weeks Watson
• /
• April 2, 2009

How to use Twitter for business success

Learn these tools and techniques before following people and posting content

• Rebecca Weeks Watson
• /
• March 12, 2009

Six free ways to grow your traffic (part 2)

How to use social news sites, sharing tools and widgets to increase your audience

• Rebecca Weeks Watson
• /
• March 3, 2009

Six ways to grow your traffic for free

How to use social media, audience research, syndication, and other tools to increase your audience