Auren Hoffman's Channel
- Auren Hoffman
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- June 9, 2010
How to introduce two people so they benefit
Proper ways to make introductions via email
- Auren Hoffman
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- January 25, 2010
Friends use the same phone service together
Understanding your customers friends can go a long way to better customer retention
- Auren Hoffman
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- December 17, 2009
How to hire A-Players
Actively recruiting passive candidates can be better that referrals
- Auren Hoffman
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- November 18, 2009
Common traits of A-Players
An unscientific observation of what A-Players have in common
- Auren Hoffman
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- October 21, 2009
A call for transportation innovation
Planes, trains, automobiles and other ways to get around haven't changed much in the past 40 years
- Auren Hoffman
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- August 27, 2009
A second(ary) chance for venture capital
Troubled VCs need to rethink how long they invest in startups; many should fund early and then sell
- Auren Hoffman
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- June 30, 2009
Productivity gains drive innovation
A software engineer's value has increased three times that of a marketing person
- Auren Hoffman
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- May 13, 2009
Identifying the elusive influencer
Marketers spend over $1 billion on campaigns targeting influencers
- Auren Hoffman
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- February 27, 2009
Why startups do the pendulum
It's in our nature to oscillate on ideas and mates
- Auren Hoffman
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- October 30, 2008
Homophily changes the way we think
You think for yourself, but act like your friends
- Auren Hoffman
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- August 26, 2008