Slintel, a sales intelligence platform, completes $4.2 million seed round

Slintel uses billions of data points to provide sales agents with the information needed to close

Image: Distel

Slintel, a sales intelligence platform that helps agents convert customers, has announced that it has closed on a $4.2 million seed round.

The round was led by Accel, with Sequoia Capital India and Stellaris Venture Partners participating in the round as well. Stellaris is an existing investor.

The sales-as-a-service company was founded in 2018, but it wasn't until this year that the company acquired many of its enterprise customers (over 100). This comes, in part, from COVID-19 and companies needing to find new approaches to customer acquisition.

Deepak Anchala, founder and CEO of the company, tells TechCrunch, "We focus on helping our customers solve that [lack of data] by identifying people with high buying intent. So we are able to tell sales and marketing teams, for example, who is most likely to buy your product or your service, and who is most likely to buy your product today, as opposed to two months or six months from now."

While there are many sales intelligence platforms out there, Slintel is trying to differentiate itself from the competition by using unique metrics to try and gauge customer interest. Cold calls and emails obviously aren't the answer, but, as usual, better data is.

Slintel helps companies collect and analyze billions of data points - everything from things like recent SEC filings and job openings to buyers using competitor's products - to give sales agents the tools needed to hopefully convert potential customers into recurring customers.

The company currently has 45 employees and the plan is to double that number by the end of 2021.