Daily funding roundup - March 21, 2016

Moat bagged $50M; eGym closed a $45M funding; Mattermark raised $7.3M from Foundry Group

• ServisHero, a platform for finding and hiring local service providers in southeast Asia, secured a $2.7 million “pre-Series A” round led by Golden Gate Ventures with participation from Cradle Seed Ventures (CSV). Golden Gate is an early-stage venture capital firm based in Southeast Asia that has made over 25 investments in the area.
  
  
• inQuba, a Santa Monica, California-based specialist in managed Customer Experience (CX) software, received growth investment from Convergence Partners. Convergence Partners Fund I (CPI), the vehicle through which Convergence Partners invests in software businesses, will hold a minority interest in inQuba post transaction. The company intends to use the funds to further expand its presence and enhance its product offering to clients all over the world, mainly in the U.S.
  
  
• Blockchain intelligence firm Elliptic landed a $5 million Series A funding round led by Paladin Capital Group, with participation from Santander InnoVentures, KRW Schindler, Digital Currency Group, and existing investor, Octopus Ventures. Christopher Steed, Managing Director of Paladin Capital Group, will join Elliptic’s board of directors alongside Octopus Ventures, and Santander InnoVentures will join as a board observer.
  
  
• Mattermark, which has evolved rapidly from a database to help investors rank startups into a sales intelligence service, raised $7.3 million in series B funding and is valued at $42 million. The equity investment was led by Foundry Group and Jon Hallett, with participation from existing investors. The company will use the investment to build out its sales force and continue creating what it calls “an un­killable SaaS company.”
  
  
• Mirriad Advertising Ltd, a technology company reshaping the future of video advertising, closed $15 million in financing as of January 2016, led by IP Group PLC, alongside Parkwalk Funds, with a minority investment from Unilever Ventures, the venture capital and private equity arm of Unilever. Mirriad is investing the capital into further technology designed to increase the scale of its native in-video advertising (NIVA) offer and build sales and content partnerships with leading content owners and distributors in major markets.
  
  
• Atlantic Healthcare, a pharma company focusing on gastrointestinal disorders, raised $24 million via an oversubscribed equity financing round with the founders of Salix Pharmaceuticals, Inc.; Fullbrook Thorpe Investments LLP (the family investment arm of Andy Leaver, founder of Clinigen Group plc); LDC (the private equity division of Lloyds Banking Group plc); and existing investors.
  
  
• eGym, a Munich-based startup that offers cloud-connected gym equipment and supporting cloud software and app for the fitness training floor, closed $45 million in Series C funding. The round was led by new investor HPE Growth Capital, while existing investors, including Highland Europe, also participated. In the last two years, eGym has also entered more than half a dozen other European countries, and says it plans to use the new capital for further international expansion, including eyeing up a U.S. launch.
  
  
• Web media analytics company Moat raised $50 million in new funding. The investment round was led by Insight Venture Partners. The ultimate goal for Moat will be to have advertisers negotiate ad deals using this new metric, rather than relying on the long-standing practice of billing advertisers based on how many ads are delivered to a Web page by “ad serving” software.

If you are interested in being included in our funding roundup, submit your press release or blog post about your financing round to mitos@vator.tv. 

Image source: pehub.com