Video: Upfront Ventures' Kara Nortman on landing a Series A
At Vator Splash LA, Nortman talks about what VCs look for in startups
At Vator Splash LA 2015, Kara Nortman, Partner at Upfront Ventures, talked about helping VCs find conviction and what you’ll Need to Close Your Grown Up Round.
Thanks to our main sponsors Wilson Sonsini, KPMG, Javelin Venture Partners, Sky Media, Wavemaker, All Good Living Collective, Bread and Butter Wine, and our co-production partner, Bixel Exchange.
Editor's Note: Our annual Post Seed conference is around the corner on Dec. 1 at Ruby Skye in San Francisco. Speakers include John Doerr (Kleiner Perkins), Vinod Khosla (Khosla Ventures), Alfred Lin (Sequoia Capital), and more. Join us! REGISTER HERE.
Mitos Suson
I produce Vator Events and enjoy the challenge. I am learning and growing a lot, being involved with Vator and loving every moment of it!
All author postsRelated Companies, Investors, and Entrepreneurs
Upfront Ventures
Angel group/VC
Joined Vator on
Upfront Ventures, previously GRP Partners, is an LA based Venture Capital firm that focuses on early stage investments (mostly Seed & Series A).
GRP, rebranded as Upfront Ventures in June 2013, has been operating since 1996, making investments in tech companies like Overture, CitySearch, BillMeLater, Envestnet, DealerTrack, CyberSource, Qualys, and HDI in that time. For the firm, the rebrand represents its movement toward a new, 21st-century style of investing, emphasizing openness and transparency.
Kara Nortman
Joined Vator on
Partner at Upfront Ventures; Former entrepreneur and Senior Vice President of Publishing, CityGrid Media