Go-to-market strategies for startups
Emergence Capital's Sean Jacobsohn gives a workshop class at Splash Oakland
Sean Jacobsohn, Partner at Emergence Capital joined us in our Palm Tree room during Vator Splash Oakland for workshops presented by entrepreneurs and venture capitals for entrepreneurs and investors.
On background, Jacobsohn said that Emergence Capital invests in 10 deals a year, out of 1200 qualified leads. If they consider all the startups that are put in front of them, it's about 5,000.
In his presentation, he encourages entrepreneurs to focus on how to get the first $1 million, rather than showing off financials that show five-year revenue at $50 million. Most investors know that for startups, years 4 and 5 may look very different from year 1. So unless you can explain how you get to the first million, don't bother showing $50 million several years out.
Jacobsohn also talks about how to land channel partners.
Thanks to our Vator Splash Oakland video sponsor, Oakland Forward and Bryan Parker.
Mitos Suson
I produce Vator Events and enjoy the challenge. I am learning and growing a lot, being involved with Vator and loving every moment of it!
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Emergence Capital Partners
Angel group/VC
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The declining cost of IT infrastructure combined with pervasive connectivity has created opportunities for new companies with innovative business models to penetrate large markets and reorder the competitive landscape.
Emergence Capital has been at the forefront of this trend with early investments in SaaS, digital media and mobile services companies and brings deep experience and network resources to its portfolio companies. This focused team oriented approach has led to investments in industry leaders such as Salesforce.com and SuccessFactors. Emergence manages $325 million across two funds and is actively seeking new investment opportunities.
Sean Jacobsohn
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