Today's Entrepreneur: Christopher Price

Great products are loved by the consumer, more than they are by the industry

Today's Entrepreneur is Christopher Price, Founder and CEO of Mobile Media Ventures, Inc.  Mobile Media Ventures is building two great products, Console OS™ and iConsole™. Console OS is an Android operating system fork that focuses on scaling and remastering Android for the desktop, PC, and PC Tablet.

Console OS was one of the 10 finalists of Vator Splash LA 2014 and won the People's Choice Award.

I am a(n):
Entrepreneur

Companies I work or worked for:
Achievements (products built, personal awards won):

Voted by CNET Editors as one of the top one hundred bloggers on the Internet... but in my current role, Intel awarded me their highest developer honor for my work on Console OS and iConsole.tv.

If you are an entrepreneur, why?
Great products that improve people's lives don't build themselves.

My favorite startups:
Code 42, Automattic, Google

What's most frustrating and rewarding about entrepreneurship/innovation?
The most frustrating thing has to be the current economic policy of Quantitative Easing, which has inherently stifled innovation in the startup field. The most rewarding thing has to be when you put the product in the hands of an average person, and they want to use it more than what the big players are selling today.

What's the No. 1 mistake entrepreneurs make?
They think just because they've built the right product that the industry will welcome it with open arms. Usually, great products are loved by the consumer, more than they are by the industry.

What are the top three lessons you've learned as an entrepreneur?
1) Always factor out dependencies on other companies. Even companies that tout how much they love startups, can just as easily hate disruption.
2) Feature the things you love as placeholders/collateral when your products - even if something else might work better as window dressing, you'll feel more passion about your product - and that will drive you to make it a better product overall.
3) Don't let up on the press. If they don't want to cover you (or ignore you) ask them why. Many times, they'll come around just because you had the fortitude to know why they wouldn't give you the time of day. And, if they have a reason, it's feedback you need to hear.