Advocate marketing solution SocialChorus raises $2.5M

SocialChorus searches through fans and followers on social media to find a brand's best advocates

Advocate marketing solution SocialChorus has raised a Series A round of $2.5 million, the company announced Tuesday.

The funding came from new investor Windforce Ventures, and as well as from lead investor Kohlberg Ventures. SocialChorus has now raised a total of $8 million in venture funding.

In addition, the company also announced that it has hired Brad Klaus, former CEO of social marketing company Extole, as its new Chief Revenue Officer. In his new role, Klaus will be leading the strategic 
direction, growth and success of SocialChorus’s customer base.

The San Francisco-based SocialChorus offers A marketing solution for brands that combines social services with a cloud  platform. It powers brand advocates to drive social engagement, earned media value and new customer engagement.

SocialChorus will listen to the company's social followers, search through their CRM and employee databases, and find bloggers that will identify their best advocates. Advocates are only invited if they reflect the brand’s voice and reach their target audience.

The company also develops advocate programs that reflect the brand’s voice and grow the business. The programs include everything from strategy and program goals to tactics like choosing the right social channels and endorsements for the brand.

The company has revealed three new updates to its platform. First, it has upgraded it for mobile optimization with a new user-interface, which makes it faster and easier for advocates to share from any mobile device or laptop.

It has also added automated social engagement detection, which ensures that brands realize all the social engagement value their advocates create. Lastly, in addition to Facebook, Twitter and blogs,
advocates can now share via LinkedIn as well.

SocialChorus’ customer base is made up of eight Fortune 100 brands, eight of the world’s 50 most admired brands and eight of the world’s 100 most valuable brands, according to rankings from Fortune, Ad Age and Millward Brown. The company has seen more than 350% growth in new customers over the last year.

(Image source: https://www.socialchorus.com)