Crushpath raises $2M to help salesmen track deals

Charles River Ventures leads seed round in deal-tracking tool

As people become more connected, deals are happening faster than ever. The question then becomes, how can salespeople keep up in such a fast-paced world? They need all the help they can get to keep organized and in communication with other members of their team.

A new company, Crushpath, which debuted at LeWeb London on Tuesday, is designed to do just that.

The San Francisco-based company announced that it also received $2 million in seed funding, led by Charles River Ventures. Other investors included founder of The Social + Capital Partnership and former vice president of Facebook, Chamath Palihapitiya; Marketo Chief Executive Officer Phil Fernandez; former Jive Chief Executive Officer Dave Hersh and Box Chief Executive Officer Aaron Levie.

How does Crushpath work?

Crushpath offers salespeople the ability to track deals in real time by pulling information from both internal and external sources such as e-mail, news, Google, LinkedIn, and other software and “presents it in a seamless, chronological, actionable way.”

The salesperson can also create a “third place” that will allow them to communicate with other people involved in the deal.

“Deals don’t happen in a database,” said Crushpath co-founder and CEO Sam Lawrence.

“Salespeople don’t want to waste time recording deals – they want to get out there and sell. Traditional CRM systems help companies track their pipeline but they don’t include the customer and they don’t help salespeople sell. Crushpath is redefining sales software by empowering salespeople to ABC – always be closing.”

Crushpath has four components:

The Crushpath, which is the application’s core. This is what gives the salespeople the chronological view of everything happening in the deal by “managing the flow of information.” It is also what allows the members of the team to communicate with each other, as well other teams involved with the deal.

Private Customer Sites, or websites that the salespeople can create that are personalized to the project, as well as private. They can include information relevant to the deal, including marketing materials, research and news articles.

Just-In-Time Coaching gives automated reminders that will help the salesperson keep up with their tasks. The alerts can warn the salesperson about documents they have to send, and then send them links to those documents, as well as allow other members of the team to send them reminders.

CRM Integration, which allows Crushpath to be integrated with a company’s existing CRM or any other application.

The ultimate goal of Crushpath is to help salespeople keep abreast of information coming in, as well as organize that information.

Crushpath is available for an annual fee of $29 per month.

Crushpath also announced that it is partnering with Box and Evernote, and Evernote Chief Executive Officer Phil Libin will be joining the Board of advisors at Crushpath.