Disney adapts popular mobile game Temple Run for Brave

Krystal Peak · June 4, 2012 · Short URL: https://vator.tv/n/272e

Mobile gamers can now run avoid the perils of ancient Scotland in Temple Run Brave

 

Brave, the story of a Scottish princess that wishes to break tradition and win her own hand in an archery contest is hitting not just the big screen, but the small screens as well. 

One of the most highly anticipated animated movies from Disney in years is about to hit theaters this summer, and in order to make the most of the franchise it will also be turned into a mobile game.

Disney has been making major investments in mobile games, but this time it is taking an established mobile game, called Temple Run, and insuring the Brave character and theme into it. The new mobile game being will be available on all iOS products and Android by June 14.

Temple Run, created by Imangi Studios, is an endless runner game that allows users to avoid many obstacles and has already been downloaded more than 80 million times.

Disney worked with Imangi Studios to make some changes to the game appearance as well so that the surrounding environment looked like the hillsides and valley of ancient Scotland -- and added a whole lot of mist everywhere.

Imangi Studios is a small husband-and-wife team Keith Shepherd and Natalia Luckyanova that launched last August and its flagship game received more than 16 million daily average users.

The trick now will be to see just haw well an adapted version of the game targeted for an animated release can do.

The game will sell for 99 cents on the App Store, and it has in-app purchases of virtual coins as well. It debuts in six languages on June 14 and three more languages the following week. Disney is also putting out a Brave storybook deluxe for $6.99 in the App Store. 

If the movie and the connected games become a hit, it will likely be the compulsory step for future animated features to release several related games prior to the film debut -- many TV shows already have created Facebook games for fans, but animated movies have the benefit of a long-lead time and easy translation to game design.

Disney has moved hard into mobile and social gaming ever since it picked up Playdom in 2010 for $563 million. Now when you go to Disney.com, you are met with dozens upon dozens of gaming options that tie into Disney characters, and many that just fit the young demographic of Disney fans. 

The movie Brave is expected to hit theaters June 22. 

Related News