Cloth is a hip new digital closet app for iOS mobile

Cloth lets users coordinate outfits and organize them according to themes and calendar events

There's a new mobile app for iOS called Cloth, which allows the user to coordinate outfits and keep track of which of them was worn when, a handy thing for the clotheshorse in your life. The app just went up yesterday, but is currently available for $1.99. It is available for both iPhone and iPad, and requires iOS 4.1 or later.

Cloth enables outfits to be organized by theme or calendar events, and tracked according to how often one wears each enemble. Hmm, why do I think that latter function will be most useful concerning outfits sitting in the back of the user's closet that he or she has forgotten about?

Users snap pictures of their outfits, and then upload them onto the app's organization platform. The Cloth feed shows outfits in sequential order, but one can easily switch to a Wardrobe view to scan through outfits categorized by theme or type.

Users can also share outfits with friends or post pictures of them to Cloth's main website, which includes a sort of rewards system where users are given "badges" for sharing. "People can push their outfits directly from the app, and we will pick our favs and post for the world to see," said Seth Porges, creator of the app, who is also a writer and a senior editor of Maxim magazine.

When asked about the story behind the creation of Cloth, Porges replied, "Basically I saw my girlfriend [designer of fashion line Ambit and co-creator of the Cloth app, Wray Serna] was shooting her outfits using her phone, so she could save ones she like, and I thought there ought to be an app that makes the whole process easier. The photos were just scattered across her phone's photo album. Fast forward a few months, and here we are!"

"[Cloth] is much easier to use than other fashion/closet apps," said Porges. "You don't have to fill in 10 boxes before it lets you go onto the next step, like the others." Some of these other "fashion/closet apps" are Stylebook, TouchCloset, Go Try It On, and Fashism.

Accessing the fashion world digitally is all the rage these days, with new fashion apps popping up on the World Wide Web seemingly every day. Only recently we've covered men's clothing retailer Trunk Club, fashion tip site StyleMint, and style recommendation source BeachMint.

Based out of New York, Porges could not divulge whether he had recieved any outside investments in the development of the Cloth app.

The app was programmed by Pablo Quinteros and designed by Keith Vincent. There are no current plans to expand the app into the Android OS and no indication of current development of any more apps, though Porges says of the prospect of Cloth for Android, "Never say never!"