UPS answers to iPhone customers needs via Twitter

With preorders sold out, many Apple customers waiting at home for UPS to bring the new technology

Groggy people queued up in front of their local Apple and phone carrier stores to be the lucky few to secure an iPhone 4s before they run out today. With the preorders maxing out in the first day they were offered last week, the iPhone 4s was sold better in pre-launch than any other iPhone.

But as the Twitterers in the states woke up, almost as many people were Tweeting about the lines outside the stores as their anticipation for a little brown package.

I started seeing #UPS trend through my feed and suddenly the adults online were updating their tweets with messages of Christmas-level anticipation for their local deliveryman.

It's hard to tell if UPS was prepared for all the Twitter questions, complaints and shout outs but between its @UPS and @UPSHelp handles, it appears that they are jumping into action assisting the Apple customers.

One of the main comments (or complaints) this morning has been that the online tracking has marked a package as sent but the iPhone customers have not received their delivery. UPS is telling Twitter followers to email twitter@ups.com with their particulars and that they will get back to them as soon as possible. A few people are also reporting damage to (the package or phone) via the social microblogging service.

Tweeting praise and complaints via Twitter has become the best way to have a company hear you and often respond in a timely manner. No company wants a complaint to show up in the Twitter search engine without a company response. Most recently Chiptole made headline news when a patron Tweeted to his kosher followers that the beans contained pork product and within a few hours the CEO of Chipotle, Steve Ells, responded that the store would rapidly change their menu to reflect the meat products and that he appreciated the communication.

There is nothing like an unmoderated community forum to get companies comfortable with communicating with their customers rather than sending them to a call center. And thankfully UPS says it themselves, "We Love Logistics."

Image Source -- cultofmac.com