BrightTag raises $5M to help protect your data

The company is backed by New World Ventures, Tomorrow Ventures, Epic Ventures, and I2A Ventures

BrightTag, a marketing solutions provider for eCommerce and retail companies, on Friday announced a $5 million led by New World Ventures, with help from existing investors Tomorrow Ventures, EPIC Ventures, and I2A Ventures.  The capital from this round brings BrightTag’s total raised to date to $8 million.

The Chicago-based company has developed a solution to give marketers and publishers more control over their data by tracking tags and protecting against data leakage—a boon to companies who are concerned about tracking code slowing down site performance or compromising security.  Some of the high-profile companies currently using the BrightTag platform include Orbitz, BlueFly, and AccuQuote.

One of BrightTag’s unique features is its use of cloud computing to enable marketers’ websites to connect directly with marketing partners, thus cutting out the need to put third party tracking tags directly on a client site.  This allows companies to monitor all of the data they’ve shared and how it’s being used.

“The caliber of ecommerce clients BrightTag has attracted speaks volumes about the promise of this platform and the company’s ability to execute,” said Matt McCall of New World Ventures.   “BrightTag’s customers spend hundreds of millions online annually and now they have the freedom to make updates to their marketing programs in seconds, without involving IT resources or incurring time delays.  It’s ‘innovation on demand’ and that drives ROI.”

The funds from this round will be used to boost sales and support the company’s 30+ enterprise clients.

“We are focused on helping everyone in the ecosystem do better work with better data,” said BrightTag CEO Mike Sands, in a statement.  “The company’s vision is to simplify the complexity that exists when marketers work with multiple digital service providers and enable a more agile world based on continuous innovation.”