Today's Entrepreneur: Michael Riordan

No. 1 mistake: Underestimating the amount of work and dedication it takes to truly build a business

Vator’s community is the home to entrepreneurs who embrace their passion and follow their dreams.

Our newly-designed profiles allow members to express themselves by sharing their interests, lessons learned, as well as bits and pieces of their roller-coaster journey.

These profiles give entrepreneurs an opportunity to showcase themselves and tell their story. So if you are an entrepreneur, a serial entrepreneur, or even an aspiring entrepreneur, we'd like to hear from you.

Today's Entrepreneur is Michael Riordan president of Lifepages. According to his VEQ he is good at  team motivation, sales managment and networking.

You are a(n):
Entrepreneur

Name companies you've founded or co-founded:
Wax N' That, Lifepages

If you are an entrepreneur, why?
I love eating Ramen.

List your favorite startups:
Arrived!, YouEye, Twitter

What's most frustrating and rewarding about entrepreneurship/innovation?
The rollercoaster. The highest of highs and lowest of lows. One day you can be on top of the world, and the next wondering what the hell you are even doing. The most rewarding part is digging down deep enough to maintain the path, no matter how high or how low you are.

What's the No. 1 mistake entrepreneurs make?
Underestimating the amount of work and dedication it takes to truly build a business... and not being willing to put in that work and dedication.

What are the top three lessons you've learned as an entrepreneur?
1. Have a clear vision - a plan to build your business
2. Never get too high or too low - ride the waves
3. Be Flexible - no matter how good your plan - it will change.