What you need to know - Thursday 11/11/10

Katie Gatto · November 11, 2010 · Short URL: https://vator.tv/n/139b

Airbnb raised $7.2M; DataPop $1.7M; LeisureLink $9M; Mixed Media Labs $5M

Airbnb raised $7.2 million from Sequoia Capital and Greylock Partners. The company is a lodgings booking setup that focuses on unusual options, and no reservation hotels.

Mixed Media Labs raised $5 million from Andreessen Horowitz. Mixed Media Labs is the creator of, among other things, the photo sharing tool PixPlz.

 

DeNA Co.,  one of the biggest developer of social games for mobile phones in Japan, is looking to partener. The company is interested in  either Facebook Inc. or Zynga.  The deal would be part of DeNA's attempts to expand further in to the US Market.

SkyFire, a mobile browser for the iPhone that focuses on allowing users to play Flash video on their iPhone, has reached in $1 million in sales. The app reached the last Thursday,

YuMe, a video ad network, has  launched an SDKs for iOS devices, as well as two new mobile video ad units. This is the company's first foray into mobile ads

Mozilla released a and feature, an add-on called F1 for the Firefox browser. The add-on creates a button on the top-right of the  browser window. The button with let users share the page they are viewing via Gmail, Facebook or Twitter.

LeisureLink raised $9 million in its third round of fundraising. The Pasadena, Calif.-based company provides specialty lodging places and helps hotels distribute their data to travel booking websites.

DataPop raised $1.7 million in its first round of funding. The round was led by Rincon Venture Partners. Other investors in the round include IA Ventures, Momentum Ventures, Accelerator Ventures and a group of angel investors. The company, which optimizes ad copy for online distribution, is in private beta for now, but it is planning a full release in 2011.

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YuMe

Startup/Business

Joined Vator on

 

As viewing audiences fragment and consumption of video content across multiple devices continues to grow, YuMe’s goal is to be there with video advertising technology solutions that provide maximum inventory monetization for publishers and optimal ad campaign performance and ROI for advertisers.

 

YuMe pioneered video ad delivery across all devices (PC, Mobile, IPTV) with ACE, the industry’s first video advertising platform launched in 2007.  With 500+ publishers, more than 1 billion video streams and 63 million unique viewers per month, YuMe provides both audience scale and quality reach for advertisers.  The YuMe ad management platform, ACE, gives publishers and advertisers the unprecedented ability to identify, classify, and track content to ensure brand safety, contextual relevance, controlled syndication, and consistent delivery across all devices.  Key YuMe innovations include the first cross–platform ad solution and the ability to serve multiple ad formats and placements through a single, unified system.  YuMe is a privately held company headquartered in Redwood City, CA and backed by Khosla Ventures, Accel Partners, BV Capital and DAG Ventures.

 

For more information, visit YuMe’s website at www.yume.com and the take2video blog at www.yume.com/blog.

As viewing audiences fragment and consumption of video content across multiple devices continues to grow, YuMe’s goal is to be there with video advertising technology solutions that provide maximum inventory monetization for publishers and optimal ad campaign performance and ROI for advertisers.

 

 

YuMe pioneered video ad delivery across all devices (PC, Mobile, IPTV) with ACE, the industry’s first video advertising platform launched in 2007.  With 500+ publishers, more than 1 billion video streams and 63 million unique viewers per month, YuMe provides both audience scale and quality reach for advertisers.  The YuMe ad management platform, ACE, gives publishers and advertisers the unprecedented ability to identify, classify, and track content to ensure brand safety, contextual relevance, controlled syndication, and consistent delivery across all devices.  Key YuMe innovations include the first cross–platform ad solution and the ability to serve multiple ad formats and placements through a single, unified system.  YuMe is a privately held company headquartered in Redwood City, CA and backed by Khosla Ventures, Accel Partners, BV Capital and DAG Ventures.

 

For more information, visit YuMe’s website at www.yume.com and the take2video blog at www.yume.com/blog.

Zynga

Startup/Business

Joined Vator on

Zynga is the largest social gaming company with 8.5 million daily users and 45 million monthly users.  Zynga’s games are available on Facebook, MySpace, Bebo, Hi5, Friendster, Yahoo! and the iPhone, and include Texas Hold’Em Poker, Mafia Wars, YoVille, Vampires, Street Racing, Scramble and Word Twist.  The company is funded by Kleiner Perkins Caufield & Byers, IVP, Union Square Ventures, Foundry Group, Avalon Ventures, Pilot Group, Reid Hoffman and Peter Thiel.  Zynga is headquartered at the Chip Factory in San Francisco.  For more information, please visit www.zynga.com.

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