OpenView embracing social media companies

Social analytics, social monitoring, social gaming should continue to attract capital

At Vator.tv's first-ever Vator Splash event on Thursday, February 4 at Cafe du Nord in San Francisco, Reena Jadhav, founder and CEO of NuAlerts caught up with Kobie Fuller, a venture capitalist at OpenView Venture Partners, an expansion-stage venture firm based in Boston.

OpenView invests between $5 million to $50 million in companies that typically have recurring revenue and are well-established. 

Despite what seems to be saturation of investments in social media companies, Kobie expects more "social media" companies to get funding. Companies that provide analytics to understand the social Web, or "monitoring" tools to better measure the Web as well as social gaming companies should see continued interest in their businesses, said Kobie.

Dead sectors include traditional enterprise software plays. Kobie also offers three tips to companies raising money.

1) Be clear on the mission and vision. And, make sure the team aligns with that mission.

2) Create a business plan, and determine how much capital is really needed.

3) Find an investor who can really add value.