January 20, 2009
Netflix integrates Facebook Connect
Users can now rate their movies on Netflix, and share with friends on Facebook
Netflix, has announced today it’s now integrating Facebook Connect into its site. This will enable users to rate movies, and have these reviews instantly show up on their Facebook walls. Users can choose whether they want to turn this feature on or off.
Netflix, is catching on to a trend that is widely spreading across the Internet - connecting your Website with Facebook. Facebook Connect was launched in December of 2008. One of the most notable integrations of Connect was CNN's coverage of the Presidential Inauguration, in which they allowed Facebook users to chat while watching live streamed footage of the Inauguration. Last week, Facebook announced Facebook Connect on the iPhone, which allows Connect functionality on iPhone apps.
Ethan Beard, director of platform marketing at Facebook, explained that, "We think the
social features in Facebook Connect provide a tremendous opportunity
for Netflix subscribers to share their thoughts and feelings on movies
with their friends in the Netflix community and with Facebook's more
than 175 million active users."
Here’s the process on how you connect to Facebook via Netflix. First you activate:
Then you rate a movie:
The ratings then show up on the users Facebook wall:
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Netflix, Inc. (Nasdaq: NFLX) is the world's largest online movie rental service, providing more than seven million subscribers access to more than 90,000 DVD titles plus a growing library of more than 5,000 choices that can be watched instantly on their PCs. The company offers nine subscription plans, starting at only $4.99 per month. There are no due dates and no late fees – ever. All Netflix plans include both DVDs delivered to subscribers' homes and, for no additional fee, movies and TV series that can be started in as little as 30 seconds on subscribers' PCs. DVDs are delivered free to members by first class mail, with a postage-paid return envelope, from over 100 U.S. shipping points. Nearly 95 percent of Netflix subscribers live in areas that can be reached with generally one business day delivery. Netflix offers personalized movie recommendations and has two billion movie ratings.
