James Slavet on funding online video ventures
Greylock partner offers up his VC outfit's investment framework
Speaking about Funding Online Video Ventures at NewTeeVee Live 2008's VC Panel entitled "Online Video Investment Trends" James Slavet (partner at Greylock) explains their valuation framework for investments, whose foundations stand on three pillars:- Identify teams which have strong product leadership and instinctive comprehension of the markets that the pursue.
- Pursue market components/segments that are large, growing, and of strategic importance.
- Favor business models that scale with capital efficiency (i.e. increasing returns-to-scale).
Auditude helps content owners/publishers expand professional online video inventory, grow video impressions, manage and sell ads. Clients include WB, MTV, Comedy Central, and MySpace. It also streamlines how advertisers target professional online video.
Kongregate is a game site that builds ad revenue around high-traffic graphical content on a massive scale through features such as:
- highest rated and new games
- community forums (e.g. developer collaborative, flash programming, art, music, technical support)
- developers upload gateway
- contests and challenges
- categorical game directory
- ratings, news, and leaderboards
While vastly different in their outward form and purpose, both conform to the three pillars. Lesson learned.
https://richreader.blogspot.com/2008/11/james-slavet-on-funding-online-video.html
(Note: Republished to feature on VatorNews homepage)