Lessons Learned: Mozes CEO on not 'growing ahead of yourself.'

Mozes CEO Dorrian Porter founded his first company in 2000 and ran it for five years, eventually selling it for less than the $14 million of investment he raised.

That experience gave him "a lot of battle scars," Porter says.

He's putting that to use now at Mozes, which has built a platform that lets anyone conduct a mobile marketing campaign. 

Among the lessons he chalked up was the importance of making tough choices about which direction you want your company to go in.

"There's thousands of directions you can go in... but you've got to apportion your investment dollars" toward the parts of the business that you know you can scale. 

"Don't grow ahead of yourself."