Lessons Learned: Brightroll's Tod Sacerdoti on hiring slowly

Fresh from his role in the debate over whether there is money to be made in video advertising outside of the dominant pre-roll format, which we spotted in its early days, Brightroll founder and CEO Tod Sacerdoti is back to share his lessons on being a first-time entrepreneur.

The one that's served him best at Brightroll, says Sacerdoti, is to not hire until you find people who are the right strategic and cultural fit. 

"We've hired more slowly than some other companies," he says of BrightRoll, which has served more than a billion ads and works with half of the largest 250 Web publishers.

That's the same approach that has served another company well. Google is famous for waiting a long time to find the right hire, as venture capitalist and one-time board member Michael Moritz has said.