Blurb CEO Eileen Gittins (Part 2): What the publishing industry learned from Napster

In this second part of our interview with Eileen Gittins, founder and CEO of the online publishing service Blurb, she talks about why the traditional publishing industry is working with her company rather than trying to squash it.

The publishing industry, according to Gittins, learned from the mistakes that the music industry made in fighting and ultimately bringing down the first iteration of Napster, which the record labels viewed only as a threat.

By contrast, big book publishers "view us as an extension of their business," says Gittins. "We're changing the idea of what a book is," she says.

You can see the first part of our interview here and Blurb's Vator.tv pitch here.