Lessons Learned: NowLive.com CEO Kevin Bromber on gut checks

All startup entrepreneurs need to believe passionately in what they do.

But according to NowLive.com CEO Kevin Bromber, they also have to "be real enough to do a gut check" to make sure that the direction they're going is the right one.

Bromber has been an executive at two companies that were eventually acquired. One he co-founded was bought by toy giant Mattel in 1999.

With his current company, Bromber and his team spent many months refining their technology, with the help of their user base, and is now ready to go to market. 

While NowLive.com has hundreds of thousands of members, who produce tens of thousands of shows every month, the future revenue model for the company is in selling its platform to traditional media companies, as Bromber told us in this interview.