Life's a pitch

All too often, people find themselves in situations where they're not prepared to give their pitch.

This isn't confined to situations where they have to pitch a business or an idea, but it's a situation many find themselves in when pitching anything - their requests, their desires, their needs, their politics, or their worldview. Perhaps there are those who are always prepared. But for many of us, including yours truly, there are many times that were perfect moments... if we just had our pitch down.