Today’s Entrepreneur is Everette Steele, III, Founder and CEO at Kanga Technology, an Atlanta, GA based startup developing logistics and delivery software for B2B, B2C, and peer-to-peer local delivery. Their software powers crowd-sourced local deliveries, and provides Fortune 500 clients with a white-label friendly solution to answer their enterprise B2B/B2C challenges.

Steele is an experienced leader and innovator focused on bringing results to clients in the small business and startup space, a University of Georgia graduate and a US Veteran Army. 

Kanga Technology self-categorizes in these areas: Consumer Packaged Goods (CPG)RetailServicesSoftware as a service, and Travel

Here’s a little about Steele:

I am a(n): Entrepreneur

 

Companies I’ve founded or co-founded: Kanga Technology, Baby Robot Industries, WunderShop

If you are an entrepreneur, why? 
I’m bursting with ideas!

My favorite startups: 
Nest, Soneter, Pindrop, Synapp.io

What’s most frustrating and rewarding about entrepreneurship/innovation? 
 One of the most frustrating things for me about entrepreneurship is the difficulty in working with large companies to deploy tech solutions. Large businesses simply move at a very slow pace, and frequently do not understand the culture of startups, and that speed to market is absolutely critical for long-term success.

 

What’s the No. 1 mistake entrepreneurs make?

I think a lot of entrepreneurs are too focused on the end-game of their exits, and not enough on the things like customer discovery, product development, and customer service.

What are the top three lessons you’ve learned as an entrepreneur?

1. Focus is critical 
2. Speed to market/traction is key 
3. Investor relations is time consuming and must be well-managed


Full bio

I’m a technology entrepreneur believes that small companies with big ideas are key to solving problems on both a local and global scale. I’m passionate about building high growth tech focused startups.

I’m a lifelong entrepreneur, and have been building businesses for my entire life. From selling candy bought on credit from my parents to neighborhood kids at 8 years old to helping to design and market a desktop application at 13, to managing a multi-million dollar software startup, I live for the thrill of building businesses.

Upon graduating from the University of Georgia, I made the decision to join the United States Army. As the leader of a 16 man dismounted reconnaissance, and later as a plans and operations officer for a 400 man long-range reconnaissance squadron, I was entrusted with millions of dollars of equipment and budget, and the lives of many good men. In the Army, I received an experiential education in management of large organizations, budgets, and plans, and I was given the opportunity to see parts of the world most only watch on the news.

After completing my duty, I returned to the world of startups in Atlanta. I worked with a number of marketing agencies and digital development firms, retraining myself in the world of technology and startups. In 2013, I took an opportunity which would eventually lead me down the path to launching Kanga Technology. For the last 2 years I have served as Founder and CEO of Kanga Technology, and have been a part of the company’s growth from a laptop on my kitchen table, to an internationally recognized developer of world class logistics software.

 

Kanga Technology is a finalist for the Splash LA competition. The top eight of the competition will compete live on stage at Splash LA on Oct. 15 at Loews Santa Monica Hotel. Register here

 

 

*Want to be included in our Today’s Entrepreneur series? Email me: mitos@vator.tv

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