Twitter has been launching various products in last one year to improve twitter experience for users & drive more traffic for businesses. The newly launched website cards once again present twitter’s longing to attract marketers by offering better options to promote their products & services.

Prior to it the micro blogging site has rolled out lead generation cards, twitter cards for ecommerce, conversion tracking & twitter card analytics. Website card is the latest product that has added to its features for business. These cards as, twitter says will raise benefits for both users & marketers.  

Website cards

Website cards give a preview of content to users. With an image and call to action you can give a slight idea of what you what your web page has to offer & attract more clicks.

Using this feature, marketers can add call-to action button to website card & increase the probability that users click on their link. It acts as useful resource for twitter marketing as users get a chance to search interesting content through it & thus give advertisers a moment to attract right traffic at right time.

To use this product you just have to log in to your twitter ads account & use cards manager section to create new website card for your business.  All desktop & mobile users can use this new advertising feature to generate traffic, leads & sales.

Is Twitter trying to enhance its Ad Platforms? 

Twitter has been working on improving user experience for last sometime & it indicates that the social media network is all set to upgrade its ad net too. The latest additions to twitter products & features show that it’s not just the user that twitter eyes on right now but its competitors too, which are earning well from online advertisements.

Recent changes in twitter timeline have appeared as great effort to increase user engagement. On the other hand, twitter has focused on display enhancement to enrich viewing experience of users. All these changes are somewhat focused on expanding user base and opening new avenues to advertise by putting across tweets in a better way.

Latest Announcements by Twitter:

• Keyword targeting in Timelines

Last month twitter announced new feature that allows keyword targeting in timelines.  This allows advertisers to reach their target audience on the basis of keywords used recently in their tweets & the tweets that engaged them recently.

This keyword targeting allows you to reach users at right time. For instance, a user has last tweeted about enjoying her latest shopping from a sunglasses brand & the company is launching its new range in similar product line, then it can run a geotargeted campaign by using brand specific keywords & offer link to its online shopping page.  The user would automatically see a promoted tweet & come to know about it at right time. 

• Billboard Twitter Real-Time Chart

           –  Billboard has announced partnership with twitter on March 27, 2014. People tweet about new                  music as soon as they hear it, so it’s a real time conversation that billboard & twitter will track after              this association, as announced by Twitter.  U.S. music conversations will be tracked through twitter            data & the chart will live on billboard.com.

Seeing the latest Twitter developments, it won’t be wrong to predict that twitter may surprise us anytime, as it’s not the finishing point. Twitter has more products, features & updates in testing phase. So, within a year or so, we may witness a complete new twitter and it’s too soon to comment on them as many things lie under the hood.

All that online marketers are predicting right now is that Twitter has changed the way you advertise & future twitter is going to change it even more.