When we first started introducing wraps and idea of using your fleet as rent free billboards, most looked at us like we were crazy. They couldn’t even fathom the idea. It was too “out of the ordinary”, “cutting edge” or risky. However, due to the gradual fragmentation of traditional advertising, businesses were forced to find other ways to reach consumers. They needed a medium that your couldn’t ignore, switch, turn off, zap or fast forward through. A medium that was totally unaffected by this widespread fragmentation. This is when the light bulb went off in their head due to the realization that their fleet was the answer. Their fleet was rent free billboard space that couldn’t be ignored. Every day, more and more companies are turning to their fleet to get the message(s) out about their business…Read More
