Few entrepreneurs realize they’re actually surfing a 90-foot wave. They’re facing a tremendous challenge. Everything has to go right. One little slip, and they can get crushed. The entire ride is exhilarating, with their entire mind focused on survival.
But if they make it out (and that includes a success, like breaking even), the feeling is euphoric. Then they realize there’s nothing more thrilling than being on a 90-foot wave and they go out to find another.
