Founded in December 1999, right before the bursting of the dot-com bubble, Shutterfly is one of the longest standing Web photo sites, with millions of customers having uploaded billions of photos. The Redwood City, Calif.-based company managed to raise $87 million in its September 2006 initial public offering on the NASDAQ stock exchange.
At the close of Q3, Shutterfly reported $49 million in sales, up 21 percent year-over-year from $40.5 million. The company projects its total revenue for 2010 to be between $290 million and $295 million, an at least 18 percent jump from 2009.
Shutterfly says purchasing WMSG will allow it to offer digital print marketing solutions to its customers. Dallas, Texas-based WMSG already creates direct marketing campaigns for several Fortune 500 clients, including Toyota and Dell.
“We’re excited to combine WMSG’s data management and marketing analytics capabilities with Shutterfly’s state-of-the-art manufacturing resources,” said Jeffrey Housenbold, president and CEO of Shutterfly. “Together, we believe we can bring efficient, scalable end-to-end variable digital marketing solutions to direct marketing campaigns of any size and scope.”
Housenbold will be speaking at the Citi Investment Research 7th Annual Small/Mid Cap Conference in Las Vegas next Tuesday, November 16.
Shutterfly was not immediately available for comment.