In 9th grade, my social studies teacher taught me that the greatest
marketing slogan ever were the words “rinse and repeat ” that they put
on shampoo bottles. There is absolutely no reason to wash your hair
twice, but if anyone does, they are that much closer to buying another
bottle.
A simple, and maybe as effective option for video ? Allow for downloads.
I
was watching video on a news site and wanted to keep a copy of the
video. This was original video to the station, so there were no
copyright issues. So there was no reason for them not to allow a
download.
The crazy part is that since they were using flash, it
was progressive download. The video is there on the hard drive, its
just a matter of making it easy for the end user to rewatch the video.
Again and again and again.
Many of the major video sites
have added this option, but its amazing that newspaper, TV and other
sites that have recently added video, for the most part do not.
With
online video, maybe adding the word “Save” to Share & Replay might
not double viewing, but every additional local view not only can
increase revenue, but it can eliminate paying for bandwidth for those
users who go back to the original link and stream the video again.
I’m just saying…
