Nile Guide on Monday formally announced that it’s entered the crowded but fast-growing
online travel market with a service that combines recommendations with
trip-planning and booking.
The company is
looking to take advantage of the preferences of Internet users who want
to plan and book their trip with one site, rather than going to
separate ones for booking hotels, flights and dinner reservations.
NileGuide
allows users to type in the name of a city and plan an entire trip,
through its own service and by accessing data from CitySearch, Open
Table and Trip Advisor.
The company’s
executive team includes Josh Steinitz, formerly of Away.com (bought by
Orbitz) and John Monson, who was VP of Marketing at Intuit when it was
building the brand for the financial software Quicken.
NileGuide’s
launch just days after Conde Naste said it would buy SFO Media, which
operates the popular travle blogs hotelchatter.com and jaunted.com.
The travel category is one of the fastest-growing and profitable niches on the Web.
