We broke some news at Vator in August, at least according to one
well-known Web 1.0 site. The fact that Wired Online found news in a
video clip about Friendster that’s been posted on Vator for many months
was surprising to us, especially since Friendster’s rollercoaster story
is old news in Silicon Valley. Still, we appreciate that they
are now looking to us for news on startup companies. Their one-sided
take was a little different than ours, of course. Vator is a social
media network for innovators, with a budding news operation driven
mainly by our community. We let our users play a major role in
presenting the news in their own voice directly to the audience and
deciding what’s
news — through their video pitches, critiques and posts. That’s why
you can see the Friendster video here on Kent Lindstrom’s profile page. (Like many entrepreneurs and executives on Vator, Kent offers up lessons learned from building a startup.)
The
video was shot back in January, when Vator was just a side project for
me. That’s why I equivocated on whether or not to put it in the Vator
newsroom, as well as on Kent’s profile page. But in the end, I decided
we should have the same standards that I always used as a veteran
journalist. That is to report stories accurately, and stand by them. If
a story is published in a newsroom and it is accurate, it will never
come down. There it will always stay.
Which leads me to our next bit of news. I’m
thrilled to announce that John Shinal, who has covered the tech
industry for more than a decade, will soon join Vator as managing
editor of our nascent newsroom. John has covered Silicon Valley for
Bloomberg News, Forbes.com,
Business Week magazine and the San Franicsco Chronicle. Most recently,
he was Technology Editor and Senior Columnist for MarketWatch, where he
was alternately my manager and colleague. Like me, John believes that
the next five years are going to radically change the Internet news
business. John is coming to us with some great ideas about how to
integrate staff-produced stories with user-generated content.
Many
of my readers know
my views about social networks and media. Many traditional media
companies are layering social network features atop their newsroom
operations. I think that will be a tough chore, if only because
traditional newsrooms are accustomed to controlling the content.
At Vator,
the network has always been at our core and the news has always
organically grown from it. I
believe this is the right approach because our news will scale as fast
as our user base. And, I’m excited to have John be part of the process
of building this new social media paradigm in our early days.
