Enter the Digital Marketing Innovation World Cup and be one of the next mindblowing solutions to hit the market – be at the heart of the next digital marketing wave. dmexco and Innovation World Cup are looking for the most innovative new marketing solutions using Internet of Things, Wearable Technology and Cloud Solutions. The Internet of Things will pave the way for the next decade of predictive advertising. On demand services are expected everywhere. New sensor driven content enables new ways of user centric marketing and user generated marketing. Smart marketing will connect social data to online devices. New media models will evolve from connected wearable tech and IoT systems.