Metric Lab is consumer insight research company. Our goal is to provide our customers with the consumer insight needed to create rich, emotional product experiences for their consumers. Our customers include but are not limited to consumer electronic, web, and mobile application companies.
We support product design from inception to market and beyond. We employ a variety of research approaches ranging from market research like ethnography and contextual inquiries to product testing like usability and competitive benchmarking. We even perform human factors and ergonomic evaluations. Metric Lab has the research capabilities to meet your every need.
Metric Lab employs a variety of research approaches ranging from market research like ethnography and contextual inquiries to product testing like usability and competitive benchmarking. When you have Metric Lab perform an expert usability review, often called a heuristic review, you will receive three un-moderated usability test sessions for free. An expert usability review will outline common user experience issues associated with your product and guide the usability testing sessions. The usability testing will pinpoint specific difficulties and areas of interest in the product and guide future development. It is the necessary process for all companies looking to make their products user centered.
This offer is exclusive to Vator.tv, so please mention Vator.tv when contacting a Metric Lab representative.