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Robert Goldberg
Managing Partner , Crossroads Ventures (Owner)
http://www.crossroadsvc.com
Crystal Bay, Nevada, United States
Business owner , Investor
Member since: May 16, 2007
Managing Partner , Crossroads Ventures (Owner)
http://www.crossroadsvc.com
Crystal Bay, Nevada, United States
Business owner , Investor
Member since: May 16, 2007
About Robert
Investor
| Accredited | Yes |
Robert's connections (13)
| Meghan Evans | |
| Bill Sobolewski | Director & Co-Founder, NewGardens LLC |
| Bambi Francisco Roizen | CEO and Founder, Vator, Inc. |
| Cyril Brignone | Co-founder, Vator, Inc. |
| Kedric Van de Carr | VP Marketing and Business Development, Vator, Inc. |
| Meliza Solan | Producer, VatorNews |
| Cosme Sevestre | Head of Engineering, Vator, Inc. |
| Jason Gorham | |
| Byron Hord | President, Uneq Productions, LLC |
| Rashida Rose | C.E.O, Diwrkz Multimedia - Muss Buss Project |
View all »
Robert's comments (16)
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It is an interesting, but not unexpected development. As Matthias points out the targeting mechanism is pretty tried and true so not revolutionary. It is also smart on My Spaces part since it makes it easier for traditional advertisers to deal with, since its essentially the same way they have been buying media for years. And quite frankly if they want to reach this demographic at all they have no choice, the time spent in media numbers show this.
What will be interesting to watch is when advertisers and publishers start experimenting with some better more engaging forms of advertising.
on MySpace user profiles attract blue chip advertisers; Times are changing (November 05, 2007)
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This is pretty typical behavior. Advertising spend tends to concentrate on the leaders in a given media because it is easier to buy from a few providers than many. Advertisers tend to be more evolutionary than revolutionary. This trend will not likely change
on Online ad spending still surging, but biggest players getting lion's share (October 14, 2007)
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This is a bit of an apples to oranges comparison. For one thing the Microsoft deal is just a rumor now and for another its a strategic investment versus the one just closed by Demand which is financial investment. Strategics are know to invest at higher valuations since the objectives are different.
But agree that the Demand valuation is still lofty. Definitely a trend for later stage deals.
on Demand Media worth $1 billion (September 26, 2007)
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I like the idea, but think the company is going to face an uphill battle with other social networks to acquire users. The site is well done, but as of now not differentiated enough with features that might compel people to use it over other sites. Also I would guess they will need to focus on keeping the content fresh so that it continues to attract visitors over a longer period of time.
on Respectance: Social Network to Share Memories of Loved Ones (September 04, 2007)
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Very interesting idea. If they get the right set of content could become addictive and viral. So far the site looks pretty good, but it will definitely be a challenge to keep it fresh and relevant. They might consider hosting some live debate by partnering with Ustream or others.
on Friction.tv - Spark the Debate (September 04, 2007)
