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Gannon Hall
CMO, Kyte
San Francisco, California, United States
Employee
Member since: August 29, 2008
CMO, Kyte
San Francisco, California, United States
Employee
Member since: August 29, 2008
About Gannon
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Gannon from Kyte here. Thanks for the write up. Just wanted to clarify a few points re: our business model from the video discussion.
We are not a destination site. Kyte.tv is meant to be a reference site. Our model is that our users’ brand is the destination and their fans should be able to view branded content wherever they are (e.g. social networks, blogs, mobile phones, other web sites, etc.). For example, Huffington Post has been using the Kyte Platform to live stream from the DNC. I can watch their content on the HuffPo web site, or on my Facebook page, or a blog that has embedded the HuffPo channel, etc.
While anyone can use Kyte, and we are certainly happy that individual consumers are using our platform, our business model is focused on branded content, not UGC. There’s not a very big audience of people that care about the live streams that I do on the weekend, but there is a massive audience of folks that want to see SPIN Magazine providing live, behind the scenes footage from the Radiohead tour (http://www.spin.com/radiohead-tour) or view 50 Cent’s branded content (http://www.thisis50.com). So, the significant opportunity to monetize comes from branded content, not UGC.
We are not aiming to be an ad delivery network. Today, you can utilize the rich media advertising features we have built into our platform (e.g. pre, post roll, etc.) as well as include banner ads with links for e-commerce integration. Power 106 in L.A. (over 1.5 mil weekly listeners) is doing this today and if you visit their Kyte channel you’ll see a Nike Human Race 10K banner ad within their player: http://www.power1... Next week we will be rolling out some new ad types for our partners, and in the Fall you will see us do third party ad server integrations (e.g. DART, etc.).
We do not compete with Qik. Kyte is a universal digital media platform, of which live mobile streaming is but one component. While this feature gets lots of attention in the media it represents one of several ways (including pre-produced video uploads, mobile email, mobile record and upload, live webcam, APIs, etc.) our partners produce and distribute branded content. More on our platform here: http://www.kyte.c...
Thanks and hope you all have a great Labor Day weekend!
on Vator Box: Kyte and Ad Infuse (August 29, 2008)
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